Type and Colours
Rama Gothic C is a tall narrow type that is great for headlines and mirrors the tallness of the logo. Neue Haas Grotesk is a sans-serif body type with a large x-height, and wide letter proportions to ensure easy readability. Black is the main colour of Sugarlash PRO. We did a complete 180° with Sugarlash Society, so we reversed the colours, making the main colour white.
Different textures, finishes, and shapes were used to provide interest and tactility to the product packaging while maintaining white as the main colour.