Sugarlash PRO is a professional product brand, being sold to businesses and entrepreneurs. Whereas, Sugarlash Society is the first consumer product brand under Sugarlash PRO. It was important to create a brand that has its own identity and upholds the same values, of being elegant, sleek, and professional.

Rama Gothic C is a tall narrow type that is great for headlines and mirrors the tallness of the logo. Neue Haas Grotesk is a sans-serif body type with a large x-height, and wide letter proportions to ensure easy readability. Black is the main colour of Sugarlash PRO. We did a complete 180° with Sugarlash Society, so we reversed the colours, making the main colour white.

Different textures, finishes, and shapes were used to provide interest and tactility to the product packaging while maintaining white as the main colour.

Using the alternative logo for the outer packaging will create a unique look and set itself apart from other lash care/skincare products. Each product has a unique model image on each one, making each of the boxes distinct but cohesive as a set.