Type and Colours
Rama Gothic C is a tall narrow type that is great for headlines and mirrors the tallness of the logo. Neue Haas Grotesk is a sans-serif body type with a large x-height, and wide letter proportions to ensure easy readability. Black is the main colour of Sugarlash PRO. We did a complete 180° with Sugarlash Society, so we reversed the colours, making the main colour white.
![Rama Gothic C and Neue Haas Grotesk Display Pro typefaces being used in the alphabet.](https://uploads-ssl.webflow.com/625f090d92cd9da49319291e/63e1498740b51f59711a419b_SLS_Logo_3.jpg)
![Sugarlash Society's brand colours and their colour codes.](https://uploads-ssl.webflow.com/625f090d92cd9da49319291e/63e14987fd168b7982b72949_SLS_Logo_4.jpg)
Bottle Design
Different textures, finishes, and shapes were used to provide interest and tactility to the product packaging while maintaining white as the main colour.
![Line of Sugarlash Society's product line. Gentle Gel Cleanser, Glaze, Lash Silk, Locked In Sealant in Clear and Black, and lastly Plump.](https://uploads-ssl.webflow.com/625f090d92cd9da49319291e/63e32fd04f1313b39d47d55c_SLS_Logo_5.jpg)