Illustration | Branding

Lassonde Refresh

Preview of the Lassonde Academy landing page displayed on a desktop, laptop, tablet, and phone.

Client

Lassonde School of Engineering

Responsibilities

Branding Strategy and Illustration

Project Duration

May 2021 to July 2021

Team Members

Abisoye Akinola: Project Manager, William Fritzberg: Lead Design Strategist, Madeline Yee: Multimedia Designer

Produced by Onlea Enterprises Inc.

How can we visually brand Lassonde Academy to provide a better online learning experience for students?

Colours and Patterns

Each course was assigned their own colour within the Lassonde School of Engineering approved brand colours. Patterns were developed to give visual interest and add another level of classification for each of the courses.

Line drawing of a spaceship, mechanical arm, and wind turbines on a teal background with text above that reads, "Pre-U Physics".

Pattern of spaceships, mechanical arms, and wind turbines on a teal background.

Line drawing of a microscope, medicine, and a syringe on a blue background with text above that reads, " Pre-U Chemistry".

Pattern of microscopes, medicine, and syringes on a blue background.

Line drawing of a bridge, buildings, and graphs on a red background that reads, "Pre-U Math".

Pattern of bridges, buildings, and graphs on a red background.

Line drawing of a computer, research papers, and a cloud on a purple background with text above that reads, "Computational Thinking and Coding".

Pattern of computers, research papers, and clouds on a purple background.

Additional Illustations

A sister program called Lassonde Edge was also being created alongside the Lassonde Academy rebrand. These are custom illustrations for their six newest programs covering topics that are much more broader in scope than just engineering.

Illustration of a head growing leaves, a ruler and pencil growing out of it.

Illustration of a telescope with eyes and potions surrounding it.

Illustration of a hand holding the Earth.

Illustration of a magnify glass with a gear, wrench, and cubes surrounding it.

Illustration of a blueprint with a lightbulb and rulers surrounding it.

Illustration of a character holding up a torch on a mountainous background.

Icons

A library of icons was created to improve the visual wayfinding within the course content itself. These visual cues notifies the students when they have arrived on a question block, quiz, video, discussion page, etc.

Putting It All Together

Presented are images of the course layout with the new visual system implemented. These pages are what students see when accessing the program through their school’s learning management system, Moodle.

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